RACHEL PAAP - The "RP" behind RP Worx
Rachel Paap has implemented communications strategies on behalf of well-known charities, government agencies and individuals. With a focus in community relations, advocacy and public policy, her work has the big picture in mind, encapsulating both the grassroots and macro levels.
Paap’s career began at BBDO advertising agency and spanned into the entertainment field focused in music and marketing, with positions at Creative Artists Agency, Capitol Records and boutique literary agencies, where she reviewed film and television scripts.
Deeply concerned about serious community issues such as dog and cat overpopulation and global warming, she chose to fuse her entertainment background with her determination to make a difference.
Her first project resulted in a humorous print campaign promoting spay and neuter for companion animals. As the director of both Los Angeles city-contracted free mobile veterinary clinics, she forged key alliances with civic leaders and organizations to build overflow programs to increase the accessibility of services for low-income pet owners.
As part of charitable organizations, agency teams, and as a consultant, Paap has initiated partnerships with major film studios, sports teams, high-profile entities, celebrities, professional athletes, and household brand name companies delivering unorthodox results across the public and private sectors.
Paap was elected to serve on the Spay-Neuter Advisory Committee by the Los Angeles City Council, which provided an independent assessment regarding the impact of the city’s spay/neuter policies on low-income residents. She recommended improvements and changes to city policy that fulfilled the purpose of the ordinance requiring that all companion animals be sterilized.
She acted as the Director of Animal Welfare for Hollywood, a liaison between several neighborhoods and the City of Los Angeles, and allocated city funds towards vital programs and community outreach events.
Paap has a Bachelors degree from Whittier College, and serves as vice president of the alumni association. She received a Certificate in public relations and fundraising for non-profit organizations from UCLA.
Paap serves on various boards, including The Sirens Society (www.SirensSociety.org).